Shop Renovation

The Brief

Shop Refurbishment

What We Did

What a project to work on! What an amazing opportunity and absolute privilege to be part of a fabulous team of people who helped bring it all together. The shop was a delicatessen previously, but it had been shut for a little while and was a bit tired…so it definitely needed a refresh for the new owners, new name and complete new branding.

I started as I would with any project, clearing things out of the way, prepping, filling and sanding, before I got a paint brush near anything.

We decided to take the backdrop from dark navy, which seemed awfully gloomy, to nice and light, fresh and natural looking – my client wanted the shop to have a rustic feel. The new owner is such a bright and colourful character and I knew they would want to portray that that throughout the shop, but my thought was that we wouldn’t want too much colour and contrast to take away from the products they were wanting to sell. The meat and cheese counters are the main event for them, but the other complimentary products were too nice not to be able to see.

The finale to this project for me, was to use my mural expertise and hand paint the brand logo onto the main wall for them. I projected the logo onto the wall and carefully traced the design on. It took a steady hand and great deal of patience, but it was worth all the effort.